The world of business has shifted. Traditional sales techniques—focused on pushing products or services—are no longer effective. Consumers don’t want […]

Decision Journey Basics Importance of the decision journey Customer Experience Priority: 24% of marketers and ecommerce professionals see customer experience

The Pillars of Ecommerce Ecommerce customer research Importance of Knowing Your Ideal Customer: Forms the basis of your marketing plan.

The Objective of Marketing Analytics Obstacles to effective marketing analytics Too Much Data: Marketers often face an overwhelming amount of

Overview Defining email marketing Definition: Email marketing is a form of direct marketing using email as the main communication medium.

Creating a Content Strategy Setting strategic goals Importance of Content Marketing Strategy: Many businesses produce content that gets lost or

Create a Social Media Strategy Produce an actionable social media strategy Avoid Being Overeager: Common mistake: Jumping into social media

Overview of SEO What is search engine optimization? Definition: Search engine optimization (SEO) involves making improvements on and off your

The Building Blocks of Your Marketing Strategy Defining brands and brand architecture Brand Definition: A brand is more than just

Digital marketing involves promoting your business online using various channels like websites, search engines, social media, online video, and paid